Balance Transfer Credit Cards - Are They Still A Good Deal?
For years, credit card companies were able to build their business by enticing new customers from the ranks of those who'd never held plastic before. But with the numbers of credit cards in circulation rising and the average Brit carrying four different cards in his or her wallet, they've had to get competitive with each other. Thus was born the marketing tactic of offering 0% interest for any balance transferred from a competitor's credit card to a new card.
Those 0% balance transfer deals were greeted enthusiastically by the public – a bit more enthusiastically than the issuers of those cards expected. They missed a vital point in their calculations – customers who switch cards for a better rate of interest have already given up brand loyalty in the interest of getting the best deal. When the 0% interest ran out, they simply moved their remaining balances to another card. To counter that, the big credit card companies started modifying their offers with restrictions designed to keep people from jumping from card to card following the best rate.
For years, credit card companies were able to build their business by enticing new customers from the ranks of those who'd never held plastic before. But with the numbers of credit cards in circulation rising and the average Brit carrying four different cards in his or her wallet, they've had to get competitive with each other. Thus was born the marketing tactic of offering 0% interest for any balance transferred from a competitor's credit card to a new card.
Those 0% balance transfer deals were greeted enthusiastically by the public – a bit more enthusiastically than the issuers of those cards expected. They missed a vital point in their calculations – customers who switch cards for a better rate of interest have already given up brand loyalty in the interest of getting the best deal. When the 0% interest ran out, they simply moved their remaining balances to another card. To counter that, the big credit card companies started modifying their offers with restrictions designed to keep people from jumping from card to card following the best rate.
0 Comments:
Post a Comment
Subscribe to Post Comments [Atom]
<< Home